Welcome to the February Issue of Engage! Bursting with Relationship Marketing industry news, views, events and opinion, this newsletter sets out to inform, amuse and create debate. All you have to do is engage. Speculate to accumulate? Is it commonly agreed that advertisers must spend their way out of a recession? How would these cash-strapped marketers make the best use of their funds? In short, is a recession a catalyst for direct marketing? Here lies this month's Thought Piece - and you can even offer your own views on the topic. more... Text mad granny proves SMS not just for youth A text-mad great-grandmother has proved that SMS is no longer the preserve of the younger generation. more... Advertisers use online games to entice customers Plug (the Product) and Play: Nickelodeon, the popular kids cable network, wanted to draw more attention to the launch of its "Jimmy Neutron" series last year. more... The Name Game The industry is divided as to whether companies that are releasing their lists are damaging their hard-won customer loyalty or actually benefiting the DM industry as a whole, writes Peter Crush. more... Postal email link will cut out telemarketing A new product has been launched that links email promotions with postal campaigns, claiming to be cheaper and faster than traditional response methods. more... Marketing budgets to shift below the line Marketing budgets will be shifted away from traditional media and into direct marketing campaigns harnessing new media this year, according to research. more... Nectar links with Virgin for points push Sainsbury's is teaming up with Virgin Radio to launch a new month-long promotion based around the Nectar card loyalty scheme. more... February / March 2003 Events Here is a list of forthcoming events.... more... 3Com e-mail campaign Already a leading provider of networking solutions, 3Com was keen to promote awareness about their security solutions amongst their key target audience. more... Useful statistics to know Some useful facts and figures relating to the UK Direct Marketing Industry. more...   Last month's edition of Engage prompted a bulging mailbox. more... Europe and the Middle East Moscow, London and Prague. more... Asia Pacific DW Singapore gets direct with Aviva more... North America & Latin America Start spreading the news more... How many text messages were sent in the UK on Valentine's Day 2003? 50.3 million | 57.5 million > Terms and Conditions © DraftWorldwide London 2003