The package has been developed as part of Virgin's "Access All Areas" initiative and will run during the evening talk show Jezza's Virgin Confessions.

It will promote Sainsbury's "Win a Million Nectar Points" free prize draw, which will see 1m points given away to a Nectar card customer every day between February 12 and March 1.

Brian Commins, promotions director at Virgin Radio, said: "It is as a result of the previous success of our innovative and bespoke service that we are able to get high quality partners to commit to extended promotions across a month."

Source: http://www.brandrepublic.com/dmbulletin/news_story.cfm?id=170185