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WHAT'S BREWING AT DRAFT
Europe and the Middle East
Latest news from Moscow, London and Prague.
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SUMMER IN MOSCOW
DraftWorldwide TMA (Moscow) has just picked up the AGFA film account, which consists of a consumer and trade promotion under the creative theme "Summer together with AGFA". The main message being conveyed is that AGFA film is the essential part of your summer holidays. Draft TMA also picked up programs for Renault Clio and Renault Kangoo, which includes product placement in shopping malls with POS support.
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DRAFTWORLDWIDE LONDON NOT PENSIONED OFF
DraftWorldwide London, together with Delaney Lund Knox Warren, recently picked up the two year £24 million Pension Credit project in a pitch run by COI Communications. They beat WWAV Rapp Collins, Ogilvy & Mather and Publicis. The Government is running the campaign to raise awareness and clarify details about the pension credit before its full public launch. The work is scheduled for an autumn debut with TV, press, direct marketing and digital executions.
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A SMOKIN' WIN FOR DW PRAGUE
Cheers to DraftWorldwide Prague and Lowe who have recently won the Camel cigarette account. DW will be responsible for all Camel's BTL activities for 2003.
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