|
|
 |
|
WHAT'S BREWING AT DRAFT
Asia Pacific
|
 |
DW SINGAPORE GETS DIRECT WITH AVIVA
Congratulations to DraftWorldwide Singapore for winning the Aviva account. Aviva is the world's seventh largest insurance group, the largest insurer in the UK, and one of the top five insurance companies in Europe. DW were awarded the first direct marketing campaign for Aviva to sell its insurance product directly to the end consumer. DW developed the product name and the logo for all of Aviva's direct marketing products.
|
|
SURVIVOR: SILICON VALLEY
Not only did Borland survive, it is one of only 20 Silicon Valley companies whose stock has gone up since the Nasdaq composite index peaked in March of 2000. Underscoring the company's revival, its name was changed back to Borland in January 2001, ending a nearly three year interlude in which the company called itself "Inprise." Borland was known for the excellence of its products, but very few knew it was still alive. Draft Singapore came to the rescue with the execution of its branding campaign to inform everyone that Borland is back in the black and has best-in-class products.
|
|
