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YOUR REACTION
 

Last month's edition of Engage prompted a bulging mailbox.

Thank you for your kind words, advice and -yes- even criticism. In response, this edition includes more pictures; an opportunity to amend your preferences such that you can now choose to receive a text-only email (instead of HTML); more contents about what Agencies have been up to throughout the Draft network and an option to vote on the 'Thought Piece' article.

Talking of the 'Thought Piece' article, a Retail Marketer (who wished to remain anonymous) wrote to us and said:

"The fact is, loyalty never existed in the first place - unless you count shopping at a store because your uncle owns it. And even then, most relatives would probably expect a discount. What Nectar can do is change people's shopping habits, at least some of the time. In that sense, it's already a scheme worth persevering with."

For your chance to engage, write to us at: engage@draftlondon.com



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