Welcome to your very first issue of Engage!
Bursting with Relationship Marketing industry news, views, events and opinion, this newsletter sets out to inform, amuse and create debate.
All you have to do is engage.
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Is Loyalty Dead?
With customer loyalty back in the news, we put Nectar under the
microscope. Is it really a loyalty programme? Or are we losing sight of
the need to engender loyalty by delivering a good product?
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Direct mail generates £25.1bn in sales
UK consumers bought £25.1bn worth of products as a result of direct mailings, an increase of 7% on last year's figure.
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Cancer Research UK tackles 'junk mail' perception
Cancer Research UK is tackling customer perception of 'junk mail' head-on with a bold acquisition mailer justifying its spend on DM.
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Over 100 million New Year txts sent
Mobile phone users sent a record 102 million text messages on New Year's Day, more than twice the daily average for last year.
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Single mail delivery 'no concern to clients'
Mailing houses say their clients are so far unconcerned by Royal Mail's plans for a single postal delivery.
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HTML errors ruin email marketing campaigns
Broken links in email messages could be the main reason why many permission-based email marketing campaigns fail to achieve a high response rate, reports InternetNews.
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Chat rooms are a primary source for spammers
A recent investigation undertaken by the Federal Trade Commission (FTC) has found that chat rooms, newsgroups and Web pages, are the key sources of email addresses for spammers.
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* Until 2nd February 2003. 40 Years of Design & Advertising.
* 9th-10th February 2003. Retail Summit. London.
* 11th-12th February 2003. Technology for marketing, London.
* 4th-6th March. 2003 International Direct Marketing Fair. London.
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Saab Test Drive Campaign
This award-winning Saab case study demonstrates an effective use of both on and off-line media.
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Useful statistics to know
Statistics compiled by a variety of sources which give a good indication of UK Web usage, and popularity of other electronic media.
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Engage, we hope, is destined to be an eSoapbox from where you have the opportunity to voice-off about RM issues. Feel free to drop us a line anytime. engage@draftlondon.com
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Draft Europe
How Draft is making an impact on a global scale.
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