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INDUSTRY NEWS
HTML errors ruin email marketing campaigns
Nov 15 2002: Broken links in email messages could be the main reason why many permission-based email marketing campaigns fail to achieve a high response rate, reports InternetNews.
The email marketing company Silverpop viewed 700 HTML email messages in nine of the most popular email programs and found that almost half contained major errors.
Approximately 42 percent of all HTML messages were difficult to read due to errors such as missing graphics or raw HTML code. Thirteen percent of viewed emails had extremely disruptive errors or were completely indecipherable.
According to Silverpop, many of the errors found in email messages were the result of improperly formatted HTML messages.
Properly formatted HTML messages are reckoned to increase response rate by as much as 30 percent.
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For a link to this article please visit www.nua.ie
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