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MONTHLY STATISTICS
Useful statistics to know

Statistics compiled by a variety of sources which give a good indication of UK Web usage, and popularity of other electronic media.

  • How many are online in the UK? :: 21,572,431 (Nielsen // NetRatings, Surf location UK: Home & Work, August 2002)
  • How many are online in Ireland? :: 572, 767 (Nielsen // NetRatings, Surf location UK: Home & Work, August 2002)
  • What is the distribution of Total Internet Access by Device? :: Home Computer 66% :: Work Computer 29% :: Mobile Phone 4% :: PDA 1% (Jupiter MMXI, Online Market Landscape, Q4/2001)
  • What is the usage by gender? :: Men 56% :: Women 44% (e-Mori Technology Tracker, July 2002) :: Men 60.14% :: Women 39.86% (Nielsen // NetRatings, Surf location UK: Home & Work, August 2002)
  • What is the usage by age? :: 2 - 11 4.47% :: 12 -17 8.82% :: 18 - 20 3.7% :: 21 - 24 4.43% :: 25 - 34 20.61% :: 35 - 49 30.39% :: 50 - 54 11.28% :: 55 - 64 10.93% :: 65 + 5.36% (Nielsen // NetRatings, Surf location UK: Home & Work, August 2002) :: 15 - 24 21% :: 25 - 35 24% :: 35 - 44 23% :: 45 - 54 18% :: 55 - 64 9% :: 65+ 4% (e-Mori Technology Tracker, July 2002) :: Less than 14 7.3% :: 15 - 24 24.8% :: 25 - 34 21.4% :: 35 - 49 29.1% :: 50 - 64 13.6% :: 65+ 3.9% (NetValue, UK March 2002)
  • What is the usage by socio-economic group? :: AB 36% :: C1 33% :: C2 18% :: DE 14% (e-Mori Technology Tracker, July 2002)
  • What is the usage by income group? :: 0 -15000 8.82% ::15000 - 19999 10.23% :: 20000 - 24999 14.75% :: 25000 - 29999 13.16% :: 30000 - 49999 16.51% :: 50000 - 9999999 11.97% :: No Response 24.57% (Nielsen // NetRatings, Surf location UK: Home & Work, July 2002) :: Very low income 4, 300, 000 :: Low income 1, 808, 000 :: Medium income 3, 771, 000 :: High income 1, 976, 000 :: Very high income 831, 000 (NetValue UK March 2002)
  • What is the usage by region? :: North America 30% :: Europe / Middle East 24% :: Asia & Pacific 14% :: Latin America 3% :: Rest of World 29% (Nielsen // NetRatings Measurement at end of Q1 2002, July 2002)
  • How many households have digital TV in 2001 in the UK? :: Number of Households 8, 517, 000 :: Penetration of Households 33% (Jupiter MMXI, European DTV Forecast)
  • How many people have digital TV in the UK? :: 41% (e-Mori Technology Tracker, July 2002)
  • What is the usage of digital TV by socio-economic? :: AB 44% :: C1 43% :: C2 46% :: DE 34% (e-Mori Technology Tracker, July 2002)
  • What are the most used email applications from home? Microsoft Outlook Express is the most used with 8, 262, 000 (52.0%) at home Internet users who used it at least once during the month (NetValue, UK March 2002)
  • How many UK households have shopped online in 2001? In the UK 22% of people aged 16+ in households with fixed line telephones and who have browsed the Internet, have made a purchase in the past six months.(Nielsel//NetRatings Global Internet Trends Report Q2 April to June 2002 :: Number of online buyers 7.9 million :: Penetration of online population 35% (Jupiter MMXI, European Commerce Forecast) :: 45.7% of visitors to E-commerce domains made a secured connection on the siites. (NetValue, UK March 2002)
  • What is the average UK online spend in 2001 in the? :: Per online user 191 Euro :: Per Online buyer 552 Euro (Jupiter MMXI, European Commerce Forecast)
  • How much was the online advertising market worth in 2001? :: Total online ad spend 290 million Euro :: Online ad spend per user 12.7 Euro (Jupiter MMXI, European Commerce Forecast) :: £90.2m (Q2 / 2001, IAB PWC Online Advertising report) :: £63.4m (Q2 / 2000, IAB PWC Online Advertising report) which is a year on year growth of £26m or 42%
  • Average time spent on a UK Website? 4 min 56 seconds (Hitwise, September 2002) 20 minutes 12 seconds (Nielsen // NetRatings, March 2002) Time spent per month (hr: min: sec) in the UK? :: Feb 02 8: 11: 18 :: Mar 02 8: 22: 06 (Jupiter MMXI, UK at home panel, March 2002) :: July 02 10: 08: 22 :: August 02 09: 16: 01 (Nielsen // NetRatings, August 2002) :: Mar 02 8: 48: 00 (NetValue, UK March 2002)
  • How many SMS messages are sent each month in the UK? :: 1.38 billion (Mobile Data Association, June 2002)
  • What are the top ranking audience categories in the UK? :: Adult 22% of all UK traffic :: Search Engines 15.49% :: News and Media 7.67% :: Entertainment 7.23% :: Email Services 6.25% :: Shopping and Classified 5.57% :: Business and Finance 5.49% :: Software 4.86% :: Net Communities and Chat 4.26% :: Travel 2.55% :: Lifestyle 1.91% (Hitwise September 2002)
  • What are the top 10 categories in the UK? Jupiter MMXI UK, at home panel March 2002 :: 1 Portals :: 2 ISP :: 3 Services :: 4 Corporate Presence :: 5 Search / Navigation :: 6 Entertainment :: 7 Retail :: 8 Directories / Resource :: 9 Application :: 10 Business / Finance
  • What are the top 10 domains? Nielsen // NetRatings, @home&work, August 2002 :: 1 msn.com :: 2 microsoft.com :: 3 passport.com :: 4 msn.co.uk :: 5 yahoo.com :: 6 google.com :: 7 bbc.co.uk :: 8 yahoo.co.uk :: 9 amazon.co.uk :: 10 aol.com vvb vb Hitwise September 2002 :: 1 hotmail.com :: 2 freeserve.com :: 3 yahoo.com :: 4 google.com :: 5 passport.com :: 6 msn.co.uk :: 7 login.europe.yahoo.com :: 8 search,msn.co.uk :: 9 google.co.uk :: 10 ebay.co.uk
  • What are the top 10 ISP Web sites? Jupiter MMXI UK, at home panel March 2002 :: 1 freeserve.com :: 2 btopenworld.com :: 3 aol proprietary :: 4 tiscali.co.uk :: 5 ntlworld.com :: 6 demon.net :: 7 supanet.com :: 8 terra.es :: 9 tesco.net :: 10 pipex.com
  • What are the top 10 properties? Jupiter MMXI UK, at home panel March 2002 :: 1 msn-microsoft sites :: 2 yahoo sites :: 3 aol time warner network :: 4 bt sites :: 5 google sites :: 6 ask jeeves :: 7 wanadoo sites :: 8 bbc sites :: 9 amazon sites :: 10 friendsreunited Nielsen // NetRatings, @home&work, August 2002 :: 1 msn :: 2 yahoo! :: 3 microsoft :: 4 google :: 5 aol time warner :: 6 wanadoo :: 7 british telecom :: 8 amazon :: 9 bbc :: 10 lycos network
  • What are the top 10 retail Web sites? Jupiter MMXI UK, at home panel March 2002 :: 1 amazon.co.uk :: 2 amazon.com :: 3 tesco.com :: 4 bol.com :: 5 argos.co.uk :: 6 kelkoo.com :: 7 comet.co.uk :: 8 johnlewis.com :: 9 savapoint.com :: 10 whsmith.co.uk
  • What are the top 10 search Web sites? Jupiter MMXI UK, at home panel March 2002 :: 1 google.com :: 2 askjeeves.co.uk :: 3 google.co.uk :: 4 looksmart.co.uk :: 5 askjeeves.com :: 6 altavista.co.uk :: 7 overture.com :: 8 altavista.com :: 9 1stblaze.com :: 10 espotting.com
  • What are the top 10 search engines in the UK? Hitwise September 2002 :: 1 freeserve.com :: 2 msn.co.uk :: 3 search.msn.co.uk :: 4 google.co.uk :: 5 uk.yahoo.com :: 6 ask.co.uk :: 7 ifind.freeserve.com :: 8 lycos.co.uk :: 9 altavista.co.uk :: 10 tiscali.co.uk Nielsen // NetRatings, August 2002 :: 1 msn.com :: 2 msn.co.uk :: 3 yahoo.com :: 4 google.co.uk :: 5 yahoo.co.uk :: 6 aol.com :: 7 freeserve.com :: 8 google.co.uk :: 9 ask.co.uk ::10 geocites.com
  • What are the top 10 search engines visited by UK users? Hitwise September 2002 :: 1 freeserve.com :: 2 yahoo.com :: 3 google.com :: 4 msn.co.uk :: 5 search.msn.co.uk :: 6 google.co.uk :: 7 uk.yahoo.com :: 8 msn.com :: 9 ask.co.uk :: 10 search.msn.com
  • What are the top 10 e-commerce sites? Hitwise September 2002 :: 1 ebay.co.uk :: 2 amazon.co.uk :: 3 tesco.com :: 4 ebay.com :: 5 shopping.yahoo.com :: 6 amazon.com :: 7 nectar.com :: 8 eshop.msn.com :: 9 virgin.com ::10 apple.com Netvalue July 2002 Top e-commerce sites for computers, literature, malls, food & drink and travel & transport :: 1 microsoft.com :: 2 amazon.co.uk :: 3 tesco.com :: 4 real.com :: 5 expedia.co.uk :: 6 argos.co.uk :: 7 lastminute.com :: 8 booksdirect.co.uk :: 9 amazon.com ::10 cd-wow.com Nielsen // NetRatings, August 2002 :: 1 amazon.co.uk :: 2 ebay.co.uk :: 3 amazon.com :: 4 tesco.com :: 5 argos.co.uk :: 6 colonize.com :: 7 ebay.com :: 8 comet.co.uk :: 9 kelkoo.com ::10 worldpay.com
  • What are the top 10 UK online campaigns? Evaliant, July 2002 (based on expenditure) 1 MBNA Bank: 0% p.a intro rate and 15.9% APR Platinum Plus credit card 2 HFC Bank: Marbles Loans 3 MBNA Bank: Personal Loans 4 Marks and Spencer Financial Services: Personal loans 5 Amazon: Summer Sale 6 William Hill online betting 7 Micron: Crucial Technology 8 British Airways: Book flight online 9 Ultralase: Generic 10 The Co-operative Bank plc: Smile InternetBank
  • Which is the most commonly used web browser? sw3schools.com, July 2002 Browser ::Internet Explorer 6.x 39% :: Internet Explorer 5.x 51% :: Internet Explorer 4.x 2% :: Netscape 3% :: Other Netscape compatible 1% Nielsen // NetRatings, July 2002 :: Internet Explorer
  • What is the Internet connection speed on home computers? Nielsen // NetRatings, Internet speed connection, August 2002 :: Modem 14.4K 3.33% :: Modem 28.8/33.3K 11.42% :: Modem 56K73.80% :: ISDN1.99% ::LAN0.34% :: Cable Modem3.46% :: DSL0.85% :: Unspecified High Speed4.82%
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